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See how rates vary. Hover over cells for details.
Rate = (Followers × Cent/Follower) + (Engagement Bonus × Base)
Calculates optimal pricing by combining base follower value with engagement rate multipliers, niche premiums, and usage rights fees.
Your rate is based on multiple factors: follower count (base rate), engagement rate (quality multiplier), niche (premium niches like finance pay more), content type (videos cost more than static posts), and additional factors like exclusivity and usage rights.
On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Micro-influencers (10K-50K) typically have higher engagement rates than celebrities. Brands increasingly value engagement over raw follower counts.
Absolutely! Exclusivity means you can't work with competitors for a specified period, which limits your earning potential. A 30% premium is standard, but you can negotiate higher (50-100%) for longer exclusivity periods.
Usage rights allow brands to repurpose your content for their ads, website, or other marketing. This is valuable to brands and should cost extra. Perpetual rights (forever) should cost at least 2-3x the base rate.